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This 24-year-old founded a sneaker wholesale company that made $40 million in sales revenue last year — here's how he did it

  • [email protected] (Jessica Orwig)--Business Insider
  • published date: 2026-01-12 19:21:20 UTC

Oscar Rachmansky, 24, was selling sneakers as a side hustle when he spotted a business opportunity that would become a multimillion-dollar company.

Whenever an idea pops into Oscar Rachmansky's head, he whips out a notebook or whatever scrap of paper is closest and writes it down. It's a habit you might expect from a Gen Xer or elder millennial … [+5349 chars]