Many CEOs Skeptical of Social Media Marketing

  • John P. Mello
  • published date: 2021-05-04 11:00:00 UTC

A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are "putting the board to sleep." According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don…

Numerous CEOs doubt of the value of social media marketing, according to a new survey by a mobile payments platform. The research by Bango, which surveyed more than 200 CEOs, maintains that poor dig… [+6604 chars]