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The Business of Helping the Ultra-Wealthy Vanish From the Internet

  • Rachel Curry, Rachel Curry--Observer
  • published date: 2026-08-04 22:37:25 UTC

A growing industry now sells executives and high-net-worth clients something increasingly difficult to secure on their own: a smaller digital footprint.

As data brokers proliferate and threats rise, the ultra-wealthy are turning to white-glove firms to make themselves harder to find. Rodion Kutsaiev/Unsplash For the ultra-wealthy, digital privacy ha… [+5800 chars]