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‘Not being hungover is a cheatcode’: Why BOSH! went teetotal and doubled down on plants at 40

  • Ella Walker--The-independent.com
  • published date: 2026-02-23 12:00:02 UTC

As Ian Theasby and Henry Firth hit their forties, the founders of BOSH! quietly overhauled their lives – cutting alcohol, slashing sugar and embracing a relentless ‘more plants’ philosophy. The result, they say, is better sleep, sharper focus and energy level…

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