AI has turned marketing into a moving target | CTech
AI has compressed the lifespan of marketing tactics, forcing teams to replace fixed annual plans with a continuous cycle of testing, measuring and retiring what no longer works.
10:22, 08.08.26 The first banner advertisement appeared in 1994 and returned a 44 percent clickthrough rate. Two decades later, banners were wallpaper. Every marketing tactic decays once enough peo… [+6478 chars]