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Aston Martin puts back-end AI to work while keeping agents off its website

  • Jonathan Anthony--SiliconANGLE News
  • published date: 2026-10-07 20:30:40 UTC

Back-end AI gives manufacturers opportunities to improve operations, but choosing where to apply it requires attention to business value. For Aston Martin Lagonda Ltd., that means evaluating operational use cases while preserving its personalized customer exp…

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