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TV ratings blackout gets longer: Broadcasters worried as pressure to restore audience measurement & provide advertisers greater visibility rises ahead of festive season

  • Javed Farooqui--The Times of India
  • published date: 2026-09-21 19:33:35 UTC

The prolonged suspension of TV ratings has intensified pressure on the Ministry of Information and Broadcasting to restore audience measurement, with broadcasters seeking greater revenue visibility and advertiser confidence ahead of the festive season. BARC i…

Continue Reading at The Times of India →
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