Misleading TikTok posts are going viral and driving backlash against brands. They're part of a gift card scheme.
A viral TikTok video claims Sephora fired an employee for attending an ICE protest, sparking backlash despite questions about the video's accuracy.
Sephora and Ulta have been the targets of marketing ploys on TikTok.Sheldon Cooper/SOPA Images/LightRocket via Getty Images <ul><li>A TikTok video accusing Sephora of firing an employee for particip… [+7963 chars]