Your data, your model: Self-serve custom entity types in Tonic Textual
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<div class="u-rich-text u-overflow-clip w-richtext" morss_own_score="5.723404255319149" morss_score="41.618224551302234"> <p>Today, we’re excited to introduce <strong>Custom Entity Types</strong>, a new capability in <a href="https://www.tonic.ai/products/textual">Tonic Textual</a> that gives every organization the power to create their own entity detection models through a simple point-and-click interface—no specialized machine learning expertise required.</p> <p>With this release, you can define and train custom entity models directly inside Textual, using your own data and infrastructure or within our secure cloud. Custom entities makes it fast and simple to add new entity types or boost the detection accuracy of existing ones. </p><div class="code-block code-block-13" style="margin: 8px 0; clear: both;"> <style> .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-filter-check, .ai-fallback, .ai-list-block, .ai-list-block-ip, .ai-list-block-filter {visibility: hidden; position: absolute; width: 50%; height: 1px; top: -1000px; z-index: -9999; margin: 0px!important;} .ai-list-data, .ai-ip-data, .ai-filter-check, .ai-fallback {min-width: 1px;} </style> <div class="ai-rotate ai-unprocessed ai-timed-rotation ai-13-1" data-info="WyIxMy0xIiwxXQ==" style="position: relative;"> <div class="ai-rotate-option" style="visibility: hidden;" data-index="1" data-name="U2hvcnQ=" data-time="MTA="> <div class="custom-ad"> <div style="margin: auto; text-align: center;"><a href="https://www.techstrongevents.com/cruisecon-virtual-west-2025/home?ref=in-article-ad-2&utm_source=sb&utm_medium=referral&utm_campaign=in-article-ad-2" target="_blank"><img src="https://securityboulevard.com/wp-content/uploads/2025/10/Banner-770x330-social-1.png" alt="Cruise Con 2025"></a></div> <div class="clear-custom-ad"></div> </div></div> </div> </div> <h2>Why we built this </h2> <p>Entity detection is fundamental to de-identification, compliance, and downstream AI. But every organization has unique terminology — such as physician names or biometric data in healthcare — that off-the-shelf models can’t always capture. Some terms can be captured with regular expressions, which Textual already supports, but many rely on context. That’s where custom entity types make the difference.</p> <p><strong>Custom Entity Types puts the power in your hands.</strong> This self-serve system lets your team create their own entity models trained on <em>your</em> data, so you can move faster and achieve higher accuracy from day one.</p> <p>See how Tonic Textual lets you define, annotate, and train custom entities with no data science required.</p> <h3>Make your data work for you </h3> <ol> <li><strong>Upload your data.<br></strong>Start by uploading documents that include the entity you want to detect—contracts, reports, transcripts, or any text source.</li> <li><strong>AI-assisted annotation.<br></strong>Textual uses a large language models to automatically identify candidate entities, distilling those results into draft annotations for your review.</li> <li><strong>Review and refine.<br></strong>Use an intuitive interface to apply AI suggestions and refine your annotation guidelines to improve detection across your owned datasets.</li> <li><strong>Train your model.<br></strong>With a single click, Textual trains a model on your annotations. Because the model is trained on your domain data, <em>detection precision is exceptionally high</em>.</li> <li><strong>Deploy securely.<br></strong>Run entirely within your own infrastructure or in Tonic’s secure cloud—while retaining full ownership of your recognition models. </li> </ol> <p>From upload to deployment, the process is simple: <strong>Upload → Annotate → Review → Train → Deploy.</strong></p> <h2>Why It Matters</h2> <p>Other identification solutions typically rely on static models or service-heavy customization. Custom Entities gives your team both <strong>flexibility and independence</strong>: you own the model, the data, and the results.</p> <p>By combining AI-assisted annotation with streamlined training, Textual makes entity customization something any analyst or data engineer can handle—no data science required. The result is faster time-to-value, stronger compliance alignment, and better entity detection for every AI or analytics workflow built on your text data.</p> <h2>Get Started</h2> <p>Custom Entity Types are now available to all Tonic Textual customers. If you’d like to <a href="https://www.tonic.ai/book-a-demo">have a conversation with a redaction expert</a> or get your hands dirty with the product – you can schedule a demo and access a free trial of the product at the <a href="https://www.tonic.ai/products/textual">Textual product page</a>. </p> </div><div class="spu-placeholder" style="display:none"></div><div class="addtoany_share_save_container addtoany_content addtoany_content_bottom"><div class="a2a_kit a2a_kit_size_20 addtoany_list" data-a2a-url="https://securityboulevard.com/2025/11/your-data-your-model-self-serve-custom-entity-types-in-tonic-textual/" data-a2a-title="Your data, your model: Self-serve custom entity types in Tonic Textual"><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fsecurityboulevard.com%2F2025%2F11%2Fyour-data-your-model-self-serve-custom-entity-types-in-tonic-textual%2F&linkname=Your%20data%2C%20your%20model%3A%20Self-serve%20custom%20entity%20types%20in%20Tonic%20Textual" title="Twitter" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fsecurityboulevard.com%2F2025%2F11%2Fyour-data-your-model-self-serve-custom-entity-types-in-tonic-textual%2F&linkname=Your%20data%2C%20your%20model%3A%20Self-serve%20custom%20entity%20types%20in%20Tonic%20Textual" title="LinkedIn" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fsecurityboulevard.com%2F2025%2F11%2Fyour-data-your-model-self-serve-custom-entity-types-in-tonic-textual%2F&linkname=Your%20data%2C%20your%20model%3A%20Self-serve%20custom%20entity%20types%20in%20Tonic%20Textual" title="Facebook" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_reddit" href="https://www.addtoany.com/add_to/reddit?linkurl=https%3A%2F%2Fsecurityboulevard.com%2F2025%2F11%2Fyour-data-your-model-self-serve-custom-entity-types-in-tonic-textual%2F&linkname=Your%20data%2C%20your%20model%3A%20Self-serve%20custom%20entity%20types%20in%20Tonic%20Textual" title="Reddit" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_email" href="https://www.addtoany.com/add_to/email?linkurl=https%3A%2F%2Fsecurityboulevard.com%2F2025%2F11%2Fyour-data-your-model-self-serve-custom-entity-types-in-tonic-textual%2F&linkname=Your%20data%2C%20your%20model%3A%20Self-serve%20custom%20entity%20types%20in%20Tonic%20Textual" title="Email" rel="nofollow noopener" target="_blank"></a><a class="a2a_dd addtoany_share_save addtoany_share" href="https://www.addtoany.com/share"></a></div></div><p class="syndicated-attribution">*** This is a Security Bloggers Network syndicated blog from <a href="https://www.tonic.ai">Expert Insights on Synthetic Data from the Tonic.ai Blog</a> authored by <a href="https://securityboulevard.com/author/0/" title="Read other posts by Expert Insights on Synthetic Data from the Tonic.ai Blog">Expert Insights on Synthetic Data from the Tonic.ai Blog</a>. Read the original post at: <a href="https://www.tonic.ai/blog/self-serve-custom-entity-types-in-tonic-textual">https://www.tonic.ai/blog/self-serve-custom-entity-types-in-tonic-textual</a> </p>