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Why Bother with User Innovation?

  • Sarah Vandenberg--Innovationmanagement.se
  • published date: 2020-10-01 11:00:22 UTC

Users are a hidden ‘front end’ of innovation, highly motivated, prepared to experiment and tolerant of things not working right first time. So it makes sense to try and bring this perspective to bear. The post Why Bother with User Innovation? appeared first o…

Users are a hidden front end of innovation, highly motivated, prepared to experiment and tolerant of things not working right first time. So it makes sense to try and bring this perspective to bear. … [+11125 chars]