Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new "attention equation" looks at consumer focus and commitment to drive marketing value. The post Research points to the “Attention Equation” behind measurable content success …
For more than 15 years, I’ve studied and written about “rising above the noise” — how a business or individual can be seen, heard, and discovered amid the overwhelming wall of content competition. S… [+10995 chars]