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Tired vs. Wired: Our Deep Dive on Why Software Spend Is Up Record Amounts … Yet Half of SaaS Is Still Dying

  • Jason Lemkin--Saastr.com
  • published date: 2026-07-05 14:06:31 UTC

Two things are true in B2B right now, and they look like they can’t both be true. Total software spend is growing 15% this year, the fastest in a decade, up from 12.8% last year. Gartner has it going from $1.2T to $1.4T. At the same time, public software is t…

Two things are true in B2B right now, and they look like they can’t both be true. <ul><li>Total software spend is growing 15% this year, the fastest in a decade, up from 12.8% last year. Gartner has… [+10112 chars]