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Beyond plans Buy Buy Baby relaunch for Mother’s Day

  • Brian Warmoth--DigitalCommerce360
  • published date: 2025-03-25 19:45:27 UTC

Weeks after Beyond acquired Buy Buy Baby, the company is preparing to relaunch the brand ahead of Mother’s Day in 2025. The move marks Buy Baby Baby’s reunion with its former owner — and now fellow Beyond subsidiary — Bed Bath & Beyond. In addition, Buy Buy B…

Weeks after Beyond acquired Buy Buy Baby, the company is preparing to relaunch the brand ahead of Mother’s Day in 2025. The move marks Buy Baby Baby’s reunion with its former owner and now fellow Be… [+2963 chars]

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