As programmatic faces signal degradation, agentic advertising offers a solution
Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts …
Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years n… [+4999 chars]