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Salesforce to acquire marketing automation provider Braze for $5.66B

  • Maria Deutscher--SiliconANGLE News
  • published date: 2026-10-20 20:23:44 UTC

Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s stro…

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