News

Considering Legitimate Interest? Here’s What You Need to Know for Direct Mail

  • Patrick Lymath--Business2community.com
  • published date: 2019-11-11 17:00:56 UTC

A few weeks ago RNLI announced that it would be changing its approach to direct mail following a significant drop…

A few weeks ago RNLI announced that it would be changing its approach to direct mail following a significant drop in donations. After the introduction of GDPR the charity only contacted people that had explicitly opted-in to receiving mail. However, according… [+3047 chars]